AFFILIATE ID:

Bodog Affiliate Program Commission Structure

Unlimited Earnings

How much you earn depends on how much traffic you can send. Once you bring a customer to our site, it’s our job to guide them through the signup process, have them make their first deposit, and retain their business by offering them a myriad of entertainment options. You share in the result.

Bodog has two different flexible commission options to choose from:

• Net Revenue – you share in all revenue channels
• CPA – flat rate per new depositor

Net Revenue

With the Net Revenue plan, you'll earn between 25% and 40% of net revenues from the Sportsbook, Racebook, Casino and Poker Room, depending on the total net revenues earned each calendar month. Commissions are earned on the combined total of Sportsbook, Racebook, Casino and Poker wagering activity. The percentage breakdown is as follows:

For example, if your total net revenue in August is $8500, you’ll earn 25% of your total net revenue for that month. However, if your total net revenue increases to $13,000 in September, your commission rate will increase to 30% for the month of September. This plan allows you to maximize annual commissions despite seasonal fluctuations.

This commission structure is based entirely on the real value of your traffic and their activity. For partners with long term plans, this structure allows them to optimize the value of high value, qualified traffic. It means that campaign costs are shared, as we pay a percentage of every real dollar spent on site. In addition to our industry leading internal retention programs, we can involve you into the process, and leverage your customer relationships and ideas into unique campaigns that work for both parties.

You can monitor your successes daily with our online reporting, and as a revenue sharing partner, you have access to the transactional activity of your entire sheet of referrals. As long as you are an active affiliate of Bodog, those referred players will be tagged to you for life. While you work to send more traffic to us, you benefit from every campaign or contest that we run, every sporting event being marketed, and with every new product that Bodog makes available to its customer base.  When we win, you win.

CPA -  Cost Per Acquisition

Our standard CPA is $100, which means that if you send us a new referral, and they deposit our minimum $20 within the same calendar month, we will pay you $100. It’s that simple. No playthrough requirements, and no holdbacks.
At this point, Bodog owns that player and any subsequent revenue or losses generated by that player. For some business models, or for affiliates that require to be paid upfront, this is an attractive alternative to sharing profits.

For successful CPA partners, we monitor the value of their referred players, and are willing to structure retention/acquisition campaigns with them. Most of the responsibility for acquisition remains with the affiliate, as this is basically a sales commission for delivering new customers to us.

If the average lifetime value of referred players does not merit the CPA amounts, then an account manager will work with you to identify how this can be corrected. Even though this is a profitable industry, not every idea will work, and we can help you analyze areas to improve.

Bodog is recognized as having the highest conversion rates in the industry. To CPA affiliates, this is vital. One of the reasons we are so successful is that we are serious about conversion – every new Bodog signup is assigned to a trained sales person, whose only goal is to help that new player understand our products and make their first deposit. Your accounts are tracked, and knowing the origin of these new accounts helps our sales team identify each player’s interests and needs. Once that first deposit is made, it registers as a depositor for you, which you can track daily with our online reporting tools.

As a partner, you can also tailor your commission plan to suit your individual business model. Some affiliates choose to only earn on certain revenue streams, and that can easily be arranged.  Our program works closely with our overall media and marketing team, so if your marketing experience has been with more traditional advertising deals, we are available to discuss the benefits and drawbacks of both.