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As we prepare for another exciting year, we’d like to take the time to wish you season’s greetings as well as provide a quick update from the Bodog Affiliate Department.
Our industry has seen some major changes in the past several months. Some of our competitors have left the U.S. marketplace altogether, which has resulted in a period of unprecedented North American growth for our company and its partners.
Our unique business model has also allowed us to expand our base through acquisitions. In November, we purchased BetCorp, which included established brands BetWWTS and BetHoldem, their physical assets, and their Antiguan gaming license. We then negotiated the acquisition of the U.S. player-base of Bowman’s Sportsbook. All of these players now have Bodog accounts, and we have transferred affiliate tracking for every new account. If you have any questions about this transition, please contact your affiliate account manager.
We have a LOT going on. Here is a quick update on upcoming promotions:
Poker
Our poker room is setting new records every week. Upcoming marketing campaigns will highlight our tournament leaderboard, offline qualifiers (like the 2007 WSOP), and our new tournament schedule. Our guaranteed tournament schedule is the most player-friendly in the industry. We have added a $70K Guaranteed on Tuesday and Wednesday evenings, both with huge overlays. Look for our Sunday $200K Guaranteed to be introduced in early 2007.
Our next big television production will be the second season of Calvin Ayre Wild Card, set to go to air in mid-2007. Starting this January, we will be qualifying 16 Bodog poker players for a three-week trip-of-a-lifetime to Costa Rica, where they will play for the largest reality TV prize of all time: $1,000,000 in cash PLUS a $1,000,000 contract with Bodog. There will be weekly qualifiers and a video application component, all supported by a massive online and mainstream marketing campaign. Maybe one of our affiliate partners can win it this year…
BodogFight
We held our first BodogFight pay-per-view event on Dec 2. It pitted fighters from the Russian Red Devil fight team versus Team USA, showcasing the winning fighters from the first season of our BodogFight reality show. Our production teams are currently in Russia filming BodogFight: St Petersburg, which will go to air in the spring. BodogFight allows us to market the Bodog brand and lifestyle to segments of the mainstream media that are unavailable to other companies in our sector. We have a full selection of fight banners and text links that you can direct to either Bodog or BodogFight, both of which will include your affiliate tracking.
Racebook Software
Our new DGS software is fully functional and helped us post a record day in November’s Breeders' Cup races. If you have sports content on your site, don’t forget to leverage the Derby schedule in 2007 and the Bodog Racebook to monetize your traffic.
Thank you for being part of the Bodog Entertainment Group, and we wish you the very best in the New Year.
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